Google search is now becoming the first brand experience (maybe contact is a better word) many consumers are having with new and old brands. Your home page is no longer your website's home page. It's now the Google results page, which may include a link to your site. -- Something John Battelle communicated in a presentation I saw last week. "Your brand is no longer what you say it is, it’s what Google says it is." - Andy Hobsbawm What do you think?