FIVE FINGERS OF DEATH

Branded iPhone Apps - the next generation of immersive mobile branding View more presentations from Marta Kagan . (tags: iphone marketing )

Starting before Thanksgiving, Butterball offered free SMS advice for cooking turkeys. Spawning for there already successful turkey hotline that has been around for years, this SMS program was a nice fit. I received the last message today (until next October that is).

Record a duet with Elvis over the phone and send it as an Xmas card.

From The Toad Stool by Alan Wolk http://tangerinetoad.blogspot.com/2008/12/lemmings.html "Today, in conference rooms at ad agencies all across America, the following words will be uttered "And we can make it an iPhone app." That statement will be met with great glee and approval. The iPhone app in question will not be anything potentially useful like the Amazon store app or fun and quirky like Ocarina. It will be a game centered around the client's product, something like "use the Clorox bleach to get the stains off the t-shirt." (If the agency is really thinking today, different stains will be worth different point amounts.) The account team will have insisted that the app be required to capture names and email addresses, since that is the only way the agency could sell it into the client. The client will appreciate that. The creative team will have spent several hours and several thousand dollars of billable time creating comps of the game as well as seve...

My guess is the game is slow and unresponsive but totally awesome(in a geek sorta way) the first time.