Axe does it again

(Not sure if this was posted before...)

This time, they've partnered up with MySpace, Stuff magazine and created a reality show on MTV to push more Axe on unsuspecting dudes...

An additional article on where consumer product companies are dipping their toes in:
http://www.economist.com/business/displaystory.cfm?story_id=7233972

One word: crazy!

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